RAEN 2010

Fall09 | Goodbye Cruel Summer. | Vol. 002

RAEN ANNOUNCES LIMITED EDITION COLLAB WITH ALEX KNOST The 2010 sophomore collection for RAEN Optics includes its first co-op frame. With the brand's roots steeped in surfing and music, it was only natural to align with multi-talented longboard rebel and musician (Japanese Motors, tomorrows tulips), Alex Knost. Staying true to RAEN's vintage-inspired foundation, the “Flowers” frame is a throwback to the days at the Factory and the gender-bending Andy Warhol-esque style. This collaboration with Alex was seamless as we share the same philosophy and taste when it comes to product design (strong attention to detail, classic shapes, and overall quality). "Flowers are large enough to fit and successfully block the sun from a man’s eyes, at the same time they lack the dead weight and overly bulky design that inhibits a woman from wearing them. I fancy them as gender neutral, in doing so I hope Flowers install confidence in anyone that aspires to wear a stylistically timeless, and elegantly shaped pair of sunglasses." — Alex Knost The limited edition "Flowers" will be available March 1, 2010.